JEFF KOONS From Full Fathom Five (1988)
The bourgeoise respond to really dislocated imagery, and this is their rallying call; it’s all right to have a sense of openness and emptiness in your life.
I do not start with an ideal that is elevated above everybody. I start with an ideal down below and give everybody the opportunity to participate and move together.
The idea of St. John and baptism right now is that there are greater things to come. And it’s about embracing guilt and shame and moving forward instead of letting this negative society always thwart us - always a more negative society, always more negative.
I’ve found that collectors are my power base.
I think that I give them a sense of freedom.
I see it as my job to keep the bourgeoise out of equilibrium letting them form a new aristocracy.
I think it’s necessary that the work be bought, that I have the political power to operate. I enjoy the seduction of the sale. I enjoy the idea that my objectives are being met. I like the idea of the political power base of art, but it’s not just a money thing. It has to be a total coordination of everything, and money is a certain percent of it, maybe 20% of it. Look, abstraction and luxury are the guard dogs of the upper class. The upper class wants people to have ambition and gumption because, if you do, you will participate and you’ll move through society into a different class structure. But eventually, through the tools of abstraction and luxury, they will debase you, and they will get your chips away from you.